Discovery: Uncovering what you don't know
Topical Discovery
Explore at a deep and granular level the influencing dynamics of topics from a Collective Voice™ perspective. Zero in on what they view as important, motivating and influential. Instead of hypothesizing, let your target tell you in a completely unbiased and organic manner.
User Discovery
Uncover your organic user groups and the driving dynamics that makes each unique. This includes distinguishing personas, mindsets, want/needs and drivers/barriers.
Segmentation Discovery
Discover the naturally occurring segments for your area of interest. They may be demographic, psychographic, ethnic, generational, lifestage or a hybrid combination.
Generational Discovery
Reveal the generational wants/needs for your topic. Determine topical "universal truths" as well as the wildly varying influences that differentiate them.
Lifestage Discovery
Find out the driving dynamics of your topical area by stage of life. From young & singles to empty nesters, we can tell you what makes them tick.
Psychographic Discovery
Go beneath the surface to understand the various mindsets that comprise your target. Understand how the wide array of "need states" and "want states" interact and influence each other in a wide variety of ways.
Insight: Deep Dive into what you need to know
Cultural Insights
In our increasingly diverse and multicultural society, it's important to understand the unique differentiators, motivations and needs. True cultural insight comes from an understanding of the blend of ethnic-specific and universal truths.
Vertical Insights
Verticals can be a deep reservoir of organic target-generated insights. Delving deep into what these specific audiences discuss, share and ask gives you an extensive lens of insight into your topic.
Target Insights
Drill into your target(s) by extracting "in-the-wild" insights from your target(s). Identify naturally occurring personas and create robust profiles of your various target groups.
Motivations Insights
Motivations are the drivers of all decisions. Whether a purchase, attitude, action, want or behavior, we can help you determine the important influencing factors.
Decision Making Insights
Get specific answers to specific decisions by extracting insight by those in your target who are actually making that type of decision.
Journey Insights
Getting from point A to point B is a universal human experience. While the experience is universal, the actual behaviors are not. Every segment gets there taking their own unique journey.
Intelligence: Reveals the "why" behind your "what"
Wants and Needs Assessments
Our in-life wants/needs assessment gives you the depth of knowledge you need to understand the influencers that drive DEMAND.
Emotional Influence Assessments
How your target "feels" can have enormous impact on what influences them. They are telling us how they feel 24/7, you just need to be there to hear them. We are!
Driver/Barrier Assessments
Get answers to the fundamental questions of "what are drivers ?" (positive influences) and "what are barriers?" (negative influences).
Preference Assessments
The world is full of choices and choices are based on "preference". We get to the fundamentals of understanding the "preference drivers" for your target.
Attitude & Usage Assessments
Observe your target's digital behaviors, discussions, drivers/barriers, wants/needs, opinions, motivations, influencers, preferences and more, at a topic-specific level.
Brand Equity Assessments
Understand your brand better by understanding what your customers already think.
Companies We've Worked For
